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Expo Center Sharjah participated in the “Global CEO Summit 2022”, organized by the World Exhibition Industry Association to improve international cooperation, foresee the future of the exhibition and conference industry and reassess its working mechanisms , in Hamburg, Germany, from June 22 to 24.

The center stressed that its presence at the three-day summit reflects its keenness to follow the latest developments related to the global exhibition and conference industry.

Saif Mohammed Al-Midfa, CEO of Expo Center Sharjah, President of the Arab Union of Exhibitions and Member of the Board of Directors of the World Association of the Exhibition Industry, represented the center at the event .

While meeting with a number of CEOs attending the summit, Al-Midfa discussed the most recent developments in the exhibition and conference industry, its reality and its future, as well as the importance of developing strategies to increase the competitiveness of the industry, improve its performance and its sustainable development. growth and empower it to play its leading role in promoting economic recovery as well as revitalizing the tourism and trade sectors.

The CEO of Expo Center Sharjah also explained how the UAE is using state-of-the-art methods and approaches to strengthen the exhibition and conference industry, both domestically and internationally.

He further shed light on Sharjah’s outstanding success in reviving the exhibition sector through the lens of Expo Center Sharjah, which has gone to great lengths to establish new models of innovative working mechanisms to add value to the events sector.

“We are constantly striving to diversify the center’s agenda by hosting as many events as possible, with more than 40 exhibitions held each year,” he said.

Al-Midfa added that the conference and exhibition sector is considered an important contributor to national economic growth and has become one of the most important industries for attracting and supporting business and industrial investment, as well as boosting business. travel and tourism sectors.

The UAE has done everything possible to improve the exhibition industry both locally and globally, fueled by the insightful vision of wise leadership, which emphasizes its support.

The summit provided an ideal platform for a positive and productive dialogue between CEOs around the world. It also allowed them to discuss the present and future of exhibitions, as well as methods of developing sustainable practices for this vital sector as it becomes increasingly dependent on cutting-edge technologies such as virtual reality and metaverse technologies.

In addition to a group of eminent experts and professionals of this industry, several CEOs, executives and directors of companies operating in the exhibition and conference industry from all over the world attended the forum.