Nudge limit, age of students, best for international business

Hello from London. Our first article today takes a look at what prospective students expect from their Masters in Commerce. Find out why nudge theory may be insufficient to address some of society’s major challenges. Also, do you know which MBA schools are best rated for teaching international business?

Thank you for reading Business School Briefing and have a nice week — Wai Kwen Chan and Andrew Jack.

What do business masters students want?

Before Covid, few would have chosen to study online for a Masters in Commerce. Now, few people wouldn’t complete at least part of their education online, writes Jonathan Molds. That’s one of the findings of education consultancy CarringtonCrisp’s annual survey of prospective business school students, the Tomorrow’s Masters Report.

The percentage of respondents wanting to study online more than doubled to 38% from 18% in 2021. Students also told researchers they wanted to understand the impact of technology on business, with four of the seven subjects most popular being related to technology: IT. was in the lead, followed by AI, e-commerce and big data.

MBAs have something in common with Netflix in that they both gained huge traction during the time of the Covid pandemic. However, Netflix is ​​now losing subscribers as people start dating again. The CarringtonCrisp study shows that there is a similar need for MBA providers to adapt their offer.

Which nudge theory was wrong

The best-selling “Nudge” inspired a revolution in public policy, written by Chicago Booth professor Richard Thaler and Harvard professor Cass Sunstein. The nudge theory describes how tiny, experimentally proven tweaks, such as rule changes or incentives, help people make better decisions about their health, finances, or environmental choices.

But, as our senior columnist Tim Harford explains, this revolution may prevent us from tackling bigger issues. It refers to an academic working paper by two prominent behavioral scientists, Nick Chater and George Loewenstein, from Warwick Business School and Carnegie Mellon University respectively.

Nudge theory, a concept from behavioral economics, can encourage people to take positive action, such as exercising more to improve their health © Getty Images/iStockphoto

“I want to work in China”

A market research analyst based in Southeast Asia would like to work in financial services or commodities in China. Jonathan Black, Director of Careers Services at Oxford University, will give his advice on achieving this goal on May 16. Please feel free to share your comments as well.

Top 10 MBA Schools for Teaching International Business

  1. University of Southern California: Marshall, USA

  2. Insead, France

  3. ESCP Business School, France

  4. Georgetown University: McDonough, USA

  5. Iese Business School, Spain

  6. London Business School, UK

  7. HEC Paris, France

  8. Mannheim Business School, Germany

  9. Yale School of Management, USA

  10. SDA Bocconi School of Management, Italy

The best schools for teaching international business as voted by alumni who took a survey for the FT MBA Ranking 2022. © Financial Times data.

Data line: Age gap between online and on-campus MBAs

The age distribution and regional distribution of graduates differ between the two cohorts, writes Sam Stephens. Less than one percent of all full-time MBA graduates surveyed since 2017 were over 40 when they started their MBA, 12 percentage points lower than the online MBA. More than half of all MBA alumni were between the ages of 26 and 29 when they started their program, nearly 30 percentage points higher than the proportion of online MBA alumni who were in this age group at the start of their program.

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A more in-depth analysis of the FT’s 2022 Online MBA Rankings is available here.

Overview of work and careers

Professional lives are turned upside down. Keep up to date with jobs-related trends in the FT’s weekly Working It newsletter. FT Labor and Careers Editor Isabel Berwick talks about the big ideas shaping today’s workplaces. Register here.

Why our business trips are starting to feel like vacations The blur between business and leisure travel — bleisure — is rife in an “always on” world.

Virtue at work is never its own reward: celebrate with a treat Whether it’s recording accomplishments, bowing or just having a cookie, it helps mark a job well done.

The New Networking for a Hybrid Era Large, real-life gatherings can seem daunting, and many people are rethinking how to reconnect professionally

Help us establish our ranking of European diversity leaders. Employees and workplace experts are encouraged to answer a short survey assess companies’ progress on inclusivity by June 12.

People in a meeting

Eligible companies must employ at least 250 people and be based in one of the 16 European countries ©Getty Images

Quiz: Are you aware of the news?

EU regulators accused which Big Tech company of breaching competition law? Find the answer here and test yourself with 10 questions.

Must-read FT stories from the past week

CIA director says China is “disturbed” by war on Ukraine, Bill Burns told the FT conference that the invasion may have affected Xi Jinping’s calculations on Taiwan.

Nasdaq closes down 5% in steepest decline since 2020 Sharp sell-off in stocks and bonds wipes out yesterday’s gains as investors engage in ‘capitulation trading’.

How Rivian’s CEO became the electric truck maker’s anti-Elon RJ Scaringe doesn’t use Musk’s playbook in his battle with Ford and Tesla.

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