The team of Dolidol International Group on Tuesday, February 15, 2022, visited its newest member, Mouka at its Lagos headquarters for talks with the management of the market leader in the brand of mattresses, pillows and other bedding products, which recently announced its change of ownership to Dolidol, a market leader in French-speaking Africa based in Morocco .
During the visit, the general manager of Mouka, Femi Fapohundasaid this transaction paves the way for bigger and bigger things for the Mouka brand with this affiliation with a regional market leader, Dolidol.
According to Fapohunda,
“From an operational perspective, we look forward to improved productivity and product quality that meet consumer needs and exceed their expectations.”
While touring the facilities, Fapohunda said consumers and business partners should expect new breakthrough innovations thanks to the technological expertise brought by Dolidol.
The Managing Director of Dolidol, Mohammad Lazarhad this to say.
“I believe that the acquisition of Mouka will enable Dolidol to strengthen its presence on the continent and complement Mouka’s growth in the region with an addressable market of approximately 200 million Nigerians.”
Dimeji OsingunwaChief Commercial Officer of Mouka and Chief Strategist behind Mouka’s unparalleled distribution of approximately 2,000 branded outlets nationwide, shared his views on this transaction.
“I believe this strategic ownership will create additional investment in expanding Mouka’s footprint in Nigeria and beyond our borders. I look forward to the synergy between Mouka and Dolidol in rolling out a world-class marketing,” says Dimeji.
Ifeoma Okoruen, Mouka’s Human Resources Manager, during the facility tour, commented on the keen interest shown in the growth and development of Mouka’s staff by the Dolidol team.