One of the largest independent brokers, converters and exporters of reclaimed paper in the Central United States, MAPR, based in Chicago, Illinois, will work with CELAB to create a pilot program in the Midwest for label converters and their customers . It will include education efforts, links to resources and free waste audit services so they can start recycling their die and release liner, creating a sustainable circular economy around labels.
“We are very proud to partner with CELAB to help converters around the world increase the recycling and circularity of used release liners,” said Paul Pirkle, President of Mid America Paper Recycling. “We have recycling best practices to share and all the tools in place to help converters capture this material.”
Once a label is removed, the film-based silicone release liner no longer plays a role in the packaging process and is usually thrown away. Choosing and supporting the recycling of non-stick coatings can reduce a converter’s monthly waste transportation costs while helping to divert materials from landfills.
The two-year-old CELAB consortium represents global and regional companies across the self-adhesive label supply chain. Its management team studied the entire value chain of film-based silicone liners, which are growing in use around the world.
“We were founded to create a sustainable labeling industry,” says Brian Lawrence, CELAB Board Member and Director of Business Development for Henkel Adhesive Technologies. “Increasing access to liner recycling through experienced partners like Mid America helps create greater circularity for all of our North American members.
CELAB will also be promoting its recycling initiative as an exhibitor at this year’s TLMI Annual Meeting October 17-19 in Naples, Florida, with Lawrence appearing as a panelist during the sustainability roundtable. from TLMI on October 19 from 10:15 a.m. to 11:15 a.m.
For converters interested in taking the first step towards exploring recycling options for their matrix and release liner, Mid America offers a free Waste Audit Survey, which only takes 10 minutes to complete. line.