Update: May 20, 2022 10:26 p.m. STI
Calcutta (West Bengal) [India], May 20 (ANI/NewsView): Tea is the most popular drink after water with 70,000 cups drunk every second. It has been consumed for medicinal purposes since time immemorial. Promoting the healthy aspect of tea is an indispensable business at a time when each of us is exposed to external risks. Antioxidant and nutrient-rich tea is the drink of choice if one is committed to their health and overall well-being. From harvest to retail, the tea industry involves multiple stakeholders, Evergreen Tea Group and its sister companies always ensure that each of them is reasonably remunerated.
Evergreen Tea Group is ready to celebrate International Tea Day. In accordance with the notification issued by the Tea Board, India, all factories of Evergreen Tea Group will commemorate International Tea Day by participating in the special picking and making campaign on May 21. The finely picked leaves will be made the next day. The batch of teas will be presented at the special auction organized by Tea Board, India, where each tea producer will bring their best products.
Evergreen Tea Group’s two sister companies, Chai Chun and Okayti Tea Company, will play an important role in undertaking a 10-day campaign to educate and inform people about the multiple aspects of tea through its stores and social media platforms. . To highlight the International Tea Day 2022 theme of “Tea and Fair Trade”, Okati Organic Estate will look back on its long and successful history of ethically producing the finest organic Darjeeling teas from a single estate. Okayti will also host a live call session where experts will answer all questions regarding tea and its marketing. Okayti has worked with dedication to form a sense of community between workers and management. For the first time in hundreds of years, the people of Okati were commended for their dedication, hard work and perseverance.
The colonial roots of the tea industry can still be seen in its etiquette and mannerism. It is reflected in everyday life and in the general environment. “It takes courage to lead the business while breaking the excessively hierarchical colonial structure on which the business resides. But sometimes you have to look beyond the business,” added Rajeev Baid, Founder and CEO of Evergreen Tea Group. .
On the other hand, Chai Chun, India’s first and #1 tea shop with over 18 stores across India will be holding free tea tasting sessions at each store to facilitate a healthy process of introducing tea. different varieties of teas to tea lovers who mainly consume only the CTC variant. Chai Chun will also host a plethora of social media campaigns to educate tea lovers about several aspects of tea.
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