Colorful debut: Hapag-Lloyd’s first “Rainbow Container” has arrived!

After 175 years, Hapag-Lloyd is injecting some more color into the shipping industry with the first Rainbow Container in company history. This is just one of the many ways we show our commitment to greater diversity, inclusion and tolerance. In summer, Hapag-Lloyd will also take part in the Christopher Street Day (CSD) Parade in Hamburg for the first time with its own “float” – a truck that will of course transport the Rainbow Container!

For the past few days, the CMR (Container Maintenance Repair) depot in Hamburg has been welcoming a colorful guest who makes other reefers figuratively green with envy: Allow us to introduce you to… our very own Rainbow Container!

We are particularly proud of this new addition to our container fleet, which Hapag-Lloyd wants to use to send a signal for more diversity and inclusion. With the six colors of the rainbow painted on the container, we want to call for tolerance and openness for all, regardless of origin, gender, age, ethnicity, sexual orientation , religion or disability.

And, of course, this important step on our way to more equality must also be announced and celebrated. To visibly demonstrate our commitment to diversity, Hapag-Lloyd will for the first time participate in the Christopher Street Day (CSD) Parade to be held in Hamburg on August 6th. After a two-year hiatus caused by the pandemic, the festive parade for more rights and equality for lesbian, gay, bisexual, transgender, intersex and queer people can finally take place again in many cities around the world.

To coincide with the CSD Parade in Hamburg, the Pride Flag will fly above the roof of our Ballindamm headquarters again this year. This celebration of diversity can now begin – and we look forward to it!
Source: Hapag-Lloyd AG