Avery Dennison launches program to enable liner circularity

This will help increase the recycled content of PET liners supplied to Avery Dennison and the industry.

Avery Dennison will identify converters and brands using film liners, working to collect this material from Mitsubishi. Recycled content will be added to the manufactured film liner, moving towards circularity and helping to meet the growing demand for recycled content film liners.

“This program is not only an important step in achieving our goal of diverting waste from landfills, but it represents a giant step for the entire industry,” said Jeroen Diderich, senior vice president. and Managing Director, Avery Dennison Label and Graphic Materials. North America. “We’re excited to have an opportunity for liner circularity and to help achieve recycled content goals for converters, brands and label makers.”

“We are delighted to be working with Avery Dennison to advance the circularity of label materials, using our revolutionary Reprocess™ technology,” said Ted Higgins, COO of Mitsubishi Chemical Group’s Polyester Films Division. “This agreement brings a level of organization and coordination to film carrier recycling that has been lacking and has the potential to accelerate the movement towards material circularity in the label industry.”

Learn more about the program or how to start recycling your liner.