Avery Dennison launches new program to enable liner circularity

MENTOR, OHIO –Avery Dennison Label and Packaging Materials has taken a major step forward in promoting materials circularity in the industry with an exclusive agreement with Mitsubishi Chemical Group’s Polyester Film Division in North America. Through this agreement, Mitsubishi will offer a closed-loop process for recycling PET liners, helping to increase the recycled content of PET liners supplied to Avery Dennison and industry.

Avery Dennison will identify converters and brands using film liners, working to collect this material from Mitsubishi. Recycled content will be added to the manufactured film liner, moving towards circularity and helping to meet the growing demand for recycled content film liners.

“This program is not only an important step in achieving our goal of diverting waste from landfills, but it represents a giant step for the entire industry,” said Jeroen Diderich, senior vice president. and Managing Director, Avery Dennison Label and Graphic Materials. North America. “We’re excited to have an opportunity for liner circularity and to help achieve recycled content goals for converters, brands and label makers.”

“We are delighted to be working with Avery Dennison to advance the circularity of label materials, using our revolutionary Reprocess™ technology,” said Ted Higgins, COO of Mitsubishi Chemical Group’s Polyester Films Division. “This agreement brings a level of organization and coordination to film carrier recycling that has been lacking and has the potential to accelerate the movement towards material circularity in the label industry.”

To learn more about the program or how to start recycling your liner, visit label.averydennison.com

About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; labels, tags and ornaments for clothing; and radio frequency identification (RFID) solutions for apparel retail and other markets. Based in Glendale, California, the company employs approximately 32,000 people in more than 50 countries. Reported sales in 2020 were $7 billion. Learn more about www.averydennison.com.

Avery Dennison launches new program to enable liner circularity